A Consistent Inconsistency: A Cultural Study of Attributions of Fans in The United States

Literature explores cultural orientation in cross-cultural settings but fails to look at the diversity that exists in the U.S. population. I collected data from a liberal arts university in California. I examine the role cultural orientation plays in how sport fans may attribute the performance of their sport team. Correlations and hierarchical regression analyses were used to test the hypotheses of this study. Results revealed unique findings for the attribution process. The interaction of collectivism and fan identification was negatively associated with internal attributions across wins (p < .05). Asian Americans had lower levels of internal attributions across wins (p < .01). Recommendations for future research are provided.